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The Team

Who We Are


Peter Luff

Founder & CEO

An experienced business leader who works as a Non-Executive Director, investor, and mentor. He knows a lot about the use and application of technology for business gain, both in the UK and around the world. He's worked in different industries like printing equipment, supercomputing, market research, data analytics, oil and gas, retail, defence, automotive, research, film, printing, and leisure.

Peter is outstanding at being an entrepreneur. He delivers new and creative solutions and builds long-lasting relationships with clients. He's skilled in leadership, strategic planning, managing organizations, sales and marketing, software as a service (SaaS), and professional technology services. He serves on company boards, manages finances, improves business processes, manages partnerships, cuts cost, offers business advice, and keeps clients happy and growing.

He's great at motivating teams to produce great ideas and deliver excellent results for the business and its clients.

Peter has an International Executive Master of Business Administration (M.B.A.) from City University London (Ashridge Management College). He focused on innovating new products for new markets.

Frank Watts 

Associate Consultant

A seasoned leader who has worked as a Non-Executive Director, Chief Information Officer, Chief Technical Officer, Chief Transformation Officer, investor, and mentor. He's worked in different industries like retail, hospitality, software as a service (SaaS), fast-moving consumer goods (FMCG), real estate, automotive, travel, and manufacturing.

He's an expert at creating business and digital strategies, managing digital changes, encouraging innovation, improving retail operations, using omnichannel approaches, boosting online sales, handling mergers and acquisitions, managing procurement, making business processes more efficient, and saving money.

Frank has an International Master of Business Administration (M.B.A.) from City University London. He's skilled in both technology and business.

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Paul Williams

Associate Consultant

A Corporate business advisor who has worked internationally. He has extensive experience in private equity, including working with companies backed by KKR and Apollo Global Management. Right now, he's working with venture capital and mid-sized private equity funds on specific projects.

Before this, Paul was a CEO. He has led big global companies and smaller ones in different industries. He's worked in both public and private equity-backed firms. He's also been a Non-Executive Director, investor, and mentor. Paul knows a lot about logistics, distribution, and energy services. He's managed operations in the UK, Europe, and Asia Pacific. He's known for making big changes that increase a company's value and for quickly putting plans into action.

Paul is good at setting clear goals with everyone involved. He's also good at seeing the big picture while staying connected with his team. He creates a positive work environment and isn't afraid to tackle obstacles to keep things moving forward. Plus, he's a great communicator who knows how to motivate people and get everyone on the same page and network across his industry areas.

He has an International Master of Business Administration (M.B.A.) from City University London (Ashridge Management College). He's an expert in both logistics and business.

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