Segmentation by behaviour, not identity. Retail teams don’t need personas. They need patterns. For decades, retail segmentation has relied on demographic assumptions:📍 Age📍 Gender📍 Income📍 Location These categories are tidy. They’re familiar. And they’re increasingly misleading. Because in physical retail, behaviour doesn’t follow the script . 🧠 The Problem with Demographic Segmentation We assume older shoppers dwell longer. We assume Gen Z wants speed and immersion. We

From scripted audits to real-time accountability—how Re-ID and AI are reshaping retail compliance Mystery shopping has long been used to audit retail experiences. It’s episodic, scripted, and often focused on service delivery. But it’s also widely used for compliance checks —confirming whether staff follow protocols, wear safety gear, or meet operational standards. And here’s the problem: Compliance isn’t a checklist. It’s a behaviour. And behaviours happen in real time. 🧠

For decades, mystery shopping has been the retail industry’s secret weapon—offering snapshots of customer experience through scripted...

Why Age Matters in Physical Store Analytics—and What to Do About It We often hear that physical retail is in decline. But the reality is...

Retail isn’t short on data—it’s short on clarity. As @Sterling Raehtz recently reminded us, legacy metrics can be comforting but...

In the fast-evolving world of retail analytics, clarity is currency. That’s why Ronny Max’s latest framework— 25 KPIs Every Store...

🔹 Introduction: The Tech Retail Thinks Is Emerging, Has Already Emerged Retailers often treat RE-ID (Re-Identification) as a new...

🔹 Smart Retail Isn’t a Tech Revolution—It’s Smarter Use of What You Already Have Retailers are under pressure to do more with less:...

For years, retail analytics revolved around volume: footfall, transactions, conversion rates. These metrics were easy to collect, easy to...

For decades, raw footfall has been the default metric for measuring retail performance. It’s simple, consistent, and—until recently—was...

For over two decades, people counting has formed the backbone of decision-making for retailers and mall operators. From understanding...

Introduction In my recent article, I explored how Re-ID (Re-identification) technology is reshaping retail analytics—offering GDPR-safe...

Introduction Retail spaces are evolving—and so are the tools needed to understand them. One of the quiet revolutions in shopper analytics...

In today's fast-paced business environment, organizations often struggle with effective strategies to navigate challenges and harness...

In hardware-driven industries, growth doesn’t come from devices alone—it comes from what you build around them. This is especially true...

Expanding a people counting business beyond local markets can be challenging. It often involves navigating a maze of obstacles. These...

The Shift in People Counting Solutions For years, resellers have supplied retailers, malls, and attractions with standard people counting...

Thrive Accelerator Consulting Limited is thrilled to announce that we have been approached by a prestigious Private Equity (PE) house to...

These innovative, tracking people without the need for a high density of people counting devices, contact me if you want to know more.