top of page
Aligning Business Goals with Best Practice


Mystery Shopping Can’t See the Sawdust: Why Compliance Needs Continuous Insight
From scripted audits to real-time accountability—how Re-ID and AI are reshaping retail compliance Mystery shopping has long been used to audit retail experiences. It’s episodic, scripted, and often focused on service delivery. But it’s also widely used for compliance checks —confirming whether staff follow protocols, wear safety gear, or meet operational standards. And here’s the problem: Compliance isn’t a checklist. It’s a behaviour. And behaviours happen in real time. 🧠
Peter Luff
Oct 162 min read
Beyond Mystery Shopping: How Re-ID is Reshaping Retail Insight
For decades, mystery shopping has been the retail industry’s secret weapon—offering snapshots of customer experience through scripted...
Peter Luff
Oct 92 min read


Retail Isn’t Dead—It’s 60 and Thriving (But Gen Z Still Shops Too)
Why Age Matters in Physical Store Analytics—and What to Do About It We often hear that physical retail is in decline. But the reality is...
Peter Luff
Oct 23 min read


The Maturity Curve of Retail Insight: Where Are You, and What’s Next?
Retail isn’t short on data—it’s short on clarity. As @Sterling Raehtz recently reminded us, legacy metrics can be comforting but...
Peter Luff
Sep 252 min read
bottom of page
